How To Effectively Market Your Message on National TV
By · CommentsPersonal Family Lawyer, Bestselling Author and TV Publicity Secrets
user Alexis Martin Neely was flown to New York City for debut
appearance on ABC’s Good Morning America.
She’s using the power of TV publicity and lessons learned from
my TV Publicity Secrets system to market a message that
she’s passionate about - protecting our greatest assets -
our children.
Alexis shared 5 powerful tips with millions of national TV viewers,
parent and guardians on the 5 Legal Documents Everyone Should Have.
The segment was less than 5 minutes, and there was a TON of
information given (Alexis has mastered the CQC method I teach
in TV Publicity Secrets!) In fact Good Morning America host
Chris Cuomo admitted,
“TV is quick…so Alexis is giving out this info quick…
but don’t worry we’ll have it on our site for you…”
So Alexis went a step further, and provided her talking points
to the shows producer to put on the ABC.com website (this is
about adding value to the viewers and making a producers job
easier!)
AND she also convinced her publisher Morgan James Publishing
to give her book, Wear Clean Underwear, away on Kindle for just
$0.99 per download!
Special Offer in honor of the Dad-o-Matic article & her appearance on Good Morning America
Now that’s how to effectively market your message on national
TV!
Actually, Alexis regularly appears on local, regional
and national TV and uses the Media STARR strategy to:
Accelerate Her Marketing
Rise To The Occasion
And by being a great guest (strategy #1 in TV Publicity Secrets)
she proves that it works because she gets asked back time
and time again!
Want to promote your message, book, business and brand
using the power of TV publicity like Alexis?
Visit ==> http://www.TVPublicitySecrets.com to find out how.
It’s no secret that writing your book is actually NOT
the hardest part of the publishing process, it’s actually
promoting it that will take up the bulk of your time and
energy.
With the anticipation of my new book, Give Yourself Credit
due to release in Fall 2009 I wanted to be sure that I began
to put my book out there for some pre-publicity awareness,
even before you can purchase it anywhere.
The results have been great!
Last week my book was highlighted on the new FOX reality
show “Wedlock or Deadlock” and yesterday I appeared on
The Today Show (NBC) sharing the panel with David Bach,
another author who knows a thing or two about publicity.
How did I do this?
Well, the answer is actually simpler than you might think, but
the key to your success lies in something you’ve heard it a
million times before, but it’s worth repeating…
“You’ve gotta have a plan man…”
The “build it and they’ll buy it ” model is nothing more than a
foolish wish, the truth is you not only have to “build it” but
you’ve got to let people know it exists and provide compelling
reasons for them to want to buy it.
It’s been almost 4 years since I wrote, published and promoted
my last book so I’m excited to embark on this journey, besides
when you create a demand for your books people and publishers
take notice and that leads to profits!
So, each week I’ll be revealing a couple of things you can do to
get publicity for your book BEFORE it hits the bookstores!
Starting with …
1. Get the cover completed and printed quickly.
I’ve found that not only does a completed cover (at least the front)
inspire you to get the book done, but it also allows you to start
showing it off to the people who are most likely want to read it and
the awareness of having “seen” it before has a tremendous impact
on their desire to buy it.
2. Create your own blog
You are the expert on the topic of your book so began to act like it,
take themes and concepts from your book and expand on them in your
blog. Don’t be afraid of “giving away” information you want to share
what you know, when you do more people will be exposed to your ideas
and ultimately your book.
3. Reach out to producers
Pitching producers is just as much a science as it is an art, but what
you’ve got to remember when you are trying to get coverage for your
book is that it’s actually not about your book. That might sound crazy
but it’s true. Producers want to know about the content of the book and
how it can add value to their viewers.
Think about the ways you can make your book come to life by offering
useful tips, proven strategies, helpful ideas, and a perspective or point
of view that can offer the person watching an answer to a question,
validation for a decision they need to make, or new information that
can help them take some sort of action that will lead to a positive result.
Your book is already packed with great information and a powerful
message, your job is to market the message to the media so that
you’ll be granted the opportunity to promote your book.
If you want to know how to do this effectively you might want to
consider my TV Publicity Secrets
system to discover how to put the Media STARR strategy to work
for your message, business, book and brand.
The bottom line is plan to promote your book early, often and in
multiple ways so that you get the benefit of being already on the
radar of your target audiences mind before the book ever hits the
bookstore.
Matthew Testimonial
By · CommentsSusan Boyle has become a worldwide sensation. Is it because she’s a great singer? Sure, that helped…
… but, the real reason is that she defied expectations.
In my TV Publicity Secrets system I discuss the importance of going beyond what TV producers expect from the countless authors, speakers, coaches, entrepreneurs and media seekers that pitch them daily to presenting a pitch that stands out in the crowd.
What are the expectations of TV producers that you need to meet to get booked on TV repeatedly?
What could you do to stand out from the hundreds of pitches they get everyday?
The answer is, “Have a Compelling/Interesting Human Interest Angle,” human interest is one of the most powerful ways to connect with an audience.
This especially works in your favor if you are what I’ve labeled as an “Experiential Expert,” that simply means that you’ve “been there, done that,” and have the proof of your experience.
The old adage that “experience is the best teacher” rings true for everyone from weight loss experts to relationship coaches.
Susan is the classic example of the power of human interest, the ability to be able to connect with and relate to our fellow man is what makes the human experience unique and what connects viewers to the shows they watch, books they read, and information they seek.
Turning your “pain into passion” and your “mess into your message” is what gives you - the “Experiential Expert” the courage to teach what has been difficult for you to learn and makes you very endearing to others - especially TV producers.
Have no clue who Susan Boyle is?
She’s gotten a TON of major media exposure since her debut on Britian’s Got Talent a few weeks ago, watch the clip below now to see how her willingness to go for what she wanted got her just that - and so much more!
What’s the dream you dream about getting your message, book, business and brand on TV?
Are you willing to do what it takes to get the media exposure YOU deserve?
Susan Boyle was, and is reaping the reward to massive media exposure - and you can too!
The proven 5-part Media STARR strategy detailed in my TV Publicity Secrets system can turn your dreams for getting booked on TV into reality.
Can’t wait to see you on TV!
Thursday, April 23rd marked my 30th appearance on The Morning Show with Mike & Juliet, on FOX.
30th appearance on The Morning Show with Mike & Juliet, FOX
WOW, how time flies!
It honestly feels like just a little while ago when I walked through the studio doors for the first time. The M&J Show was only the third national television show I’d appeared on and I was excited to be given the opportunity after one of the shows Associate Producers found me by Googling “financial expert.”
When I decided to add TV Publicity to my marketing plan just about 18 months ago, I set a goal not just to make one television appearance, but to repeatedly get booked TV. Now I’ve appeared on close to 100 television talk shows and news programs!
Television publicity, like all types of marketing, requires repetition to be fully effective. In fact, “The Rule of 7″ says it may take up to 7 impressions before a potential customer will take notice of you and then take action. (No you know why McDonald’s runs the same commercial so many times!)
Of course there are exceptions to that rule, and the power of TV publicity has a strong. Many of my clients that I help promote their message, book, business, and brand on TV have seen boosts in book sales, no resistance to higher client fees, and other fantastic results after just one TV appearance.
Matthew Sapula has used my TV Publicity Secrtes strategies to land more than 15 television appearances! Just recently he appeared on Chicago's NBC5 where he was interviewed by Kim Vatis
However, knowing that we live in a “noisy world,” I make it a point to “continue the conversation” in as many formats as possible so that I will have the best chance of being heard.
The same should be true for you and your publicity efforts. What is your strategic plan for repeatedly getting in front of the people who need to hear what you have to say?
Being on TV one time may not be enough to get you the long-term business benefits you’re going after, for that matter neither would sending out just one email, or making just one blog post. Repetition is the key to maximum exposure and success.
The bottom line is, whatever type of marketing you commit to, commit to it so that you can see how one success builds on another. Then when the momentum picks up…hang on for the ride and the results!
So how can you “Repeat the TV Publicity Process to Get More”?
Keep in Contact with Producers to Stay On Their Radar
Whether you’re instantly asked back on a show, or are simply remaining committed to building a relationship with producers, choose a date to reconnect at least once every 21 to 25 days.
Stay on a producers radar by reconnecting with them regularly
Be sure to know what’s happening in the media relating to your industry/topic, and monitor what they’re covering on their show, so that you can send a quick e-mail about a segment idea that you may have. Regularly surf the Internet for interesting topic ideas and share those as well.
I followed this mode of relationship building and turned one national television appearance into 30 - and that’s just on one show!
Want even more proven TV publicity strategies? Get them now at http://www.TVPublicitySecrets.com and put the power of publicity to work for your message, book, business, and brand.
Can’t wait to see you on TV!
In my TV Publicity Secrets System, each of the 5 Media STARR Strategies are explained in great detail. The 4th strategy, “Reach Out To Producers,” focuses on how to develop lasting relationships with key members of the media.
Whenever I am making contact with producers I practice the same strategies I teach my clients and include in the Television Publicity Secrets Manual because they work. Last week I was excited to see the “pleasantly persistent” principle put into action when I got called to do a segment on CBN TV.
The Christian Broadcasting Network has been on my media wish list for almost a year. I grew up watching shows like, “The 700 Club” and as someone who is passionate about my faith it was an honor to share my money tips with the Christian community.
How did I go from having CBN TV on my wish list to getting booked for a segment?
Well, that’s where practice of pleasant persistence comes into play. From all the pitches I’ve submitted, shows I’ve contacted, and producers I’ve worked; if there’s one thing I’ve learned about pitching producers, it’s that, “No never means NO.” Often it simply means not now.
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- CBN TV Washington, DC
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- CBN Studios Control Room
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- CBN TV Washington, DC
This is indeed good news; however it is not an invitation to be overbearing or verging on stalking producers when following up with producers.
Your pitch could receive a “NO” today, tomorrow and even next month; but it could also be just the thing a producer calls you for when you least expect it. You could be the next “perfect guest” on any given segment or show. You never know – and neither do producers.
That’s exactly what happened in the case of CBN, after making contact with the Associate Producer and sending several pitches, there just didn’t seem to me one that she could settle on.
But then last week, the perfect opportunity came when one of the reporters from CBN News was doing a piece on understanding credit from a Christan perspective and the Associate Producer that I have been in contact with for several months passed my information along as the “perfect guest.”
I got a call from the reporter and I was booked on the spot!
So, you need to continue to stay in touch with producers because the success of a good TV segment depends on having people who know how to deliver valuable content to their viewers. When you have faithfully stayed in touch with a producer by sending them relevant and timely pitches, they will remember them and you. The bottom line is, you never know at what point you will prove to be an asset to them.
Want to move a show from your “wish list” to your booked list? Then always look for opportunities to follow-up with the media, and practice being pleasantly persistent.
Producers who have been in this business for any length of time will generally agree that even if your pitch doesn’t work when it is initially delivered, that decision could change very quickly; and usually it does.
Can’t wait to see YOU on TV!
Have a question about using TV publicity to promote your message, book, business or brand? Ask me now at http://www.AskSanyika.com
What’s better than having your name in “lights?”
How about having it on a site that’s seen by the 100,000,000+ viewers of a national TV show!
Home page of The Morning Show on FOX promoting my TV appearance
When you use TV publicity to add value to the viewers and give the producer what they want - a great show with an “edu-tainment” factor - then in return you get what you want…
… to promote your message, book, business, and brand on TV so that you can sell more books, attract more clients, and gain the visibility and creditability you deserve.
Want to make a TV producer’s job easier?
Sure you do.
Here’s how….
Make sure your pitch has at least 2 of the 5 core ingredients of a great segment:
1. Timely - Make a tie-in to what the media is already covering. Connect what you do, with what they want to know more about.
2. Relevant - “Know the show,” that’s the mantra of the media, be sure that your segment idea is appealing to the target audience of the show you’re pitching it to.
3. Controversial/Conversational - Going against the grain can earn you on-camera time. But don’t try to be controversial just for argument sake, be sure that you can give solid reasons for the point of view you’re presenting.
4. Compelling/Interesting - Make the producer (and therefore the viewers) care about what they’re seeing/hearing. Human interest is a powerful way to create a compelling television segment.
5. Visually Appealing - Television is a visual medium so the more you can “show and tell” the easier it is to convey your points to the people watching. Think of fun ways you can bring the idea you’re pitching to life with props, demos and samples if possible.
Strive to include 2 to 3 of these elements in your next pitch and you’ll get what you want - invited to appear on a television show and free publicity - when you give producers what they want - valuable information they can share with their viewers. It’s a total WIN-WIN.
Have a question about using TV publicity to promote your message, book, business or brand? Ask me now at http://www.AskSanyika.com
How to Get Major TV Publicity
By · CommentsJONATHAN GUNSON OF TRAFFICCAFE.TV CONDUCTS A 11 MINUTE TV INTERVIEW WITH PUBLICITY EXPERT COACH SANYIKA CALLOWAY BOYCE WHO REVEALS A PUBLICITY SHORTCUT - A FAST TRACK THAT CAN QUICKLY GET YOUR BUSINESS PUBLICIZED ON NETWORK TELEVISION.
Sanyika’s system shows to how to get major publicity - ‘free advertising’ worth literally $millions.
Bottom line is that Sanyika has appeared on FOX, ABC, CBS and NBC numerous times. She’s also on first name terms with many famous TV presenters and personalities. In 11 information packed minutes, she outlines how to avoid wasting time and money, and go straight to the promotional goldmine that awaits you - publicity that is literally worth millions of dollars if you had to PAY for the TV broadcast time.
She calls her market proven publicity program MEDIA STARR STRATEGIES.
Follow Sanyika on Twitter at http://Twitter.com/mediastarr
You can even find out how to get a sneak video of Sanyika interviewing a national TV show producer behind-the-scenes.
Enjoy the show!
Want to experience New York City in Media Starr Style so that you can meet TV show producers, get on-camera training, and market your message to sell more book, attract more clients, and boost your credibility and visibility?
Now you can, just visit http://www.TVPublicityWorkshop.com