It’s no secret that writing your book is actually NOT the hardest part of the publishing process, it’s actually promoting it that will take up the bulk of your time and energy. With the anticipation of the release of my book, Give Yourself Credit I wanted to be sure that I began to put my ...…
Susan Boyle has become a worldwide sensation. Is it because she’s a great singer? Sure, that helped… … but, the real reason is that she defied expectations. I cannot stress enough the importance of going beyond what TV producers expect when presenting a pitch that stands out in the crowd. As unique as your story, ...…
Thursday, April 23, 2009 marked my 30th appearance on The Morning Show with Mike & Juliet, on FOX. The M&J Show was only the third national television show I’d ever appeared on, and I was excited to be given the opportunity after one of the shows Associate Producers found me by Googling the phrase “financial ...…
In my TV Publicity Secrets System, each of the 5 Media STARR Strategies are explained in great detail. The 4th strategy, “Reach Out To Producers,” focuses on how to develop lasting relationships with key members of the media. Whenever I am making contact with producers I practice what I teach, and I encourage my clients ...…
When I finally made my debut on “The Today Show” on NBC, almost three months had passed since I first pitched my segment idea to the producer. Even though it was initially approved pretty quickly, there were other news stories and segments that kept taking priority over the segment that we’d worked on. By the ...…
Recently I was invited to do a television interview on “Happy Hour” that airs on the FOX Business Channel. It was my second TV appearance on the show, and the third time I’d had the pleasure of appearing on air with host Rebecca Diamond – so I was looking forward to the interview. Things were ...…
TV Publicity is one of the best forms of media exposure to attract more clients, increase your creditability and generate sales. But there is a catch. The key to getting on TV is to provide great information while coming across as an expert, not a salesperson. So how do you meet your objectives of getting ...…
Sometimes you miss the things that are the most obvious because they seems way to – well, obvious. I am guilty of doing this from time to time, but I’ve gotten a bit wiser about it when it comes to pitching producers at the perfect time. The phrase, “slow news day/week” is not a welcome ...…
Before you decide to include television publicity into your marketing strategy there are a few things you need to consider. I will highlight some of the pros and cons of TV publicity and show you how you can use it to get major exposure, gain creditability and increase your sales. Television is one of the ...…
If you’re looking to get newspaper, radio and TV publicity at a cost of nothing more than a few minutes of your time then follow my five factors for success and incorporate them into your next pitch. News comes in all forms, from the 24-hour format of CNN to the “Give us ten minutes and ...…
