3 Reasons “Recession” Equals More TV Publicity Opportunities

In case you didn’t get the memo, The Big Idea with Donny Deutsch is on “hiatus until the economy gets better…” what that means in plain English is that NBC, like all of the other television networks are implementing layoffs, cutting costs, and reevaluating their programming.

It also means that those of us who are qualified to be booked as guest experts on the show won’t have that particular spotlight shine on us for a while.

But, as silly as it might seem to shelve a show about the American Dream and entrepreneurial spirit during a down economy it is also an opportunity in disguise.

As with most of the lemons we are handed in life, we can either pucker our lips and pout, or we can make a nice cool glass of lemonade. I’m pouring me a big glass, would you like some?

In the land of television, the undying mantra is “the show must go on, ” so despite the  fact that not every show will continue, television won’t ever cease to exist. For every one TV talk show or news program that won’t air again, there are dozens more that will and they still need guest experts!

In fact, now more than ever TV producers are going to need, seek out, and even demand that the guest experts they book on their shows are “media ready.”

Imagine you’re a busy television producer charged with filling 60 minutes of air time broken down into 5 segments, equaling 5 shows a week. That’s 25 segments to produce…

And oh, by the way, your Associate Producer was one of the people laid off to cut costs. But you are still charged with delivering a high-quality show and booking an adequate number of TV guests.

Impossible? Maybe, if you’ve never done it. But I’ve worked with a lot of producers who’ve done more with a lot less.

This recession equals even more TV publicity opportunities for you because,

1. Television talk shows and news programs are always in need of fresh content to attract viewers. As the expert in your field you have the ability to offer exactly what they’re looking for.
2. As your target audience looks to save and conserve, they are turning to trusted sources (i.e. TV talk shows, news programs) to offer unbiased suggestions and provide real solutions. You can illustrate key points using your book/product as an example.
3. Television production staffs are going to have to do more with less human resources. The more you stand out, get a producers attention, and demonstrate that you understand their dilemma by offering your support to a segment. The more valuable you become to a producer.

Needless to say, you (Mr. or Ms. Guest Expert) would seem like “a glass of water in the desert”  if you called with the intention of pitching a time-crunched, overwhelmed TV producer with a show idea that was…

• timely
• relevant
• controversial
• compelling/interesting, or
• visually appealing

…plus, you were able to communicate in a clear, quick and concise manner why you’d be a great addition to their show and how you can add value to their viewers.

So, if you want to be a producers ally here are 2 simple things you can do right now:

1. Discover instantly if you have what it takes to get booked on TV talk shows and news programs

2. Learn how you can  get millions of dollars worth of television publicity to promote your message, book, business, and brand - even in a “recession.”

See YOU on TV!

Oh, and if you’re a Big Idea fan, sign the petition to bring Donny back!

What’s your question about how TV Publicity can help you grow your business? Ask me now at http://www.AskSanyika.com