It’s no secret that writing your book is actually NOT
the hardest part of the publishing process, it’s actually
promoting it that will take up the bulk of your time and
energy.

With the anticipation of my new book, Give Yourself Credit
due to release in Fall 2009 I wanted to be sure that I began
to put my book out there for some pre-publicity awareness,
even before you can purchase it anywhere.

The results have been great!

Last week my book was highlighted on the new FOX reality
show “Wedlock or Deadlock” and yesterday I appeared on
The Today Show (NBC) sharing the panel with David Bach,
another author who knows a thing or two about publicity.

How did I do this?

Well, the answer is actually simpler than you might think, but
the key to your success lies in something you’ve heard it a
million times before, but it’s worth repeating…

“You’ve gotta have a plan man…”

The “build it and they’ll buy it ” model is nothing more than a
foolish wish, the truth is you not only have to “build it” but
you’ve got to let people know it exists and provide compelling
reasons for them to want to buy it.

It’s been almost 4 years since I wrote, published and promoted
my last book so I’m excited to embark on this journey, besides
when you create a demand for your books people and publishers
take notice and that leads to profits!

So, each week I’ll be revealing a couple of things you can do to
get publicity for your book BEFORE it hits the bookstores!

Starting with …

1. Get the cover completed and printed quickly.

I’ve found that not only does a completed cover (at least the front)
inspire you to get the book done, but it also allows you to start
showing it off to the people who are most likely want to read it and
the awareness of having “seen” it before has a tremendous impact
on their desire to buy it.

2. Create your own blog

You are the expert on the topic of your book so began to act like it,
take themes and concepts from your book and expand on them in your
blog. Don’t be afraid of “giving away” information you want to share
what you know, when you do more people will be exposed to your ideas
and ultimately your book.

3. Reach out to producers

Pitching producers is just as much a science as it is an art, but what
you’ve got to remember when you are trying to get coverage for your
book is that it’s actually not about your book. That might sound crazy
but it’s true. Producers want to know about the content of the book and
how it can add value to their viewers.

Think about the ways you can make your book come to life by offering
useful tips, proven strategies, helpful ideas, and a perspective or point
of view that can offer the person watching an answer to a question,
validation for a decision they need to make, or new information that
can help them take some sort of action that will lead to a positive result.

Your book is already packed with great information and a powerful
message, your job is to market the message to the media so that
you’ll be granted the opportunity to promote your book.

If you want to know how to do this effectively you might want to
consider my TV Publicity Secrets
system to discover how to put the Media STARR strategy to work
for your message, business, book and brand.

The bottom line is plan to promote your book early, often and in
multiple ways so that you get the benefit of being already on the
radar of your target audiences mind before the book ever hits the
bookstore.