Archive for Rise To The Occasion
How To Effectively Market Your Message on National TV
Posted by: | CommentsPersonal Family Lawyer, Bestselling Author and TV Publicity Secrets
user Alexis Martin Neely was flown to New York City for debut
appearance on ABC’s Good Morning America.
She’s using the power of TV publicity and lessons learned from
my TV Publicity Secrets system to market a message that
she’s passionate about - protecting our greatest assets -
our children.
Alexis shared 5 powerful tips with millions of national TV viewers,
parent and guardians on the 5 Legal Documents Everyone Should Have.
The segment was less than 5 minutes, and there was a TON of
information given (Alexis has mastered the CQC method I teach
in TV Publicity Secrets!) In fact Good Morning America host
Chris Cuomo admitted,
“TV is quick…so Alexis is giving out this info quick…
but don’t worry we’ll have it on our site for you…”
So Alexis went a step further, and provided her talking points
to the shows producer to put on the ABC.com website (this is
about adding value to the viewers and making a producers job
easier!)
AND she also convinced her publisher Morgan James Publishing
to give her book, Wear Clean Underwear, away on Kindle for just
$0.99 per download!
Special Offer in honor of the Dad-o-Matic article & her appearance on Good Morning America
Now that’s how to effectively market your message on national
TV!
Actually, Alexis regularly appears on local, regional
and national TV and uses the Media STARR strategy to:
Accelerate Her Marketing
Rise To The Occasion
And by being a great guest (strategy #1 in TV Publicity Secrets)
she proves that it works because she gets asked back time
and time again!
Want to promote your message, book, business and brand
using the power of TV publicity like Alexis?
Visit ==> http://www.TVPublicitySecrets.com to find out how.
TV Publicity Tip: How to Repeat the TV Publicity Process to Get More
Posted by: | CommentsThursday, April 23rd marked my 30th appearance on The Morning Show with Mike & Juliet, on FOX.
30th appearance on The Morning Show with Mike & Juliet, FOX
WOW, how time flies!
It honestly feels like just a little while ago when I walked through the studio doors for the first time. The M&J Show was only the third national television show I’d appeared on and I was excited to be given the opportunity after one of the shows Associate Producers found me by Googling “financial expert.”
When I decided to add TV Publicity to my marketing plan just about 18 months ago, I set a goal not just to make one television appearance, but to repeatedly get booked TV. Now I’ve appeared on close to 100 television talk shows and news programs!
Television publicity, like all types of marketing, requires repetition to be fully effective. In fact, “The Rule of 7″ says it may take up to 7 impressions before a potential customer will take notice of you and then take action. (No you know why McDonald’s runs the same commercial so many times!)
Of course there are exceptions to that rule, and the power of TV publicity has a strong. Many of my clients that I help promote their message, book, business, and brand on TV have seen boosts in book sales, no resistance to higher client fees, and other fantastic results after just one TV appearance.
Matthew Sapula has used my TV Publicity Secrtes strategies to land more than 15 television appearances! Just recently he appeared on Chicago's NBC5 where he was interviewed by Kim Vatis
However, knowing that we live in a “noisy world,” I make it a point to “continue the conversation” in as many formats as possible so that I will have the best chance of being heard.
The same should be true for you and your publicity efforts. What is your strategic plan for repeatedly getting in front of the people who need to hear what you have to say?
Being on TV one time may not be enough to get you the long-term business benefits you’re going after, for that matter neither would sending out just one email, or making just one blog post. Repetition is the key to maximum exposure and success.
The bottom line is, whatever type of marketing you commit to, commit to it so that you can see how one success builds on another. Then when the momentum picks up…hang on for the ride and the results!
So how can you “Repeat the TV Publicity Process to Get More”?
Keep in Contact with Producers to Stay On Their Radar
Whether you’re instantly asked back on a show, or are simply remaining committed to building a relationship with producers, choose a date to reconnect at least once every 21 to 25 days.
Stay on a producers radar by reconnecting with them regularly
Be sure to know what’s happening in the media relating to your industry/topic, and monitor what they’re covering on their show, so that you can send a quick e-mail about a segment idea that you may have. Regularly surf the Internet for interesting topic ideas and share those as well.
I followed this mode of relationship building and turned one national television appearance into 30 - and that’s just on one show!
Want even more proven TV publicity strategies? Get them now at http://www.TVPublicitySecrets.com and put the power of publicity to work for your message, book, business, and brand.
Can’t wait to see you on TV!
How to Get Major TV Publicity
Posted by: | CommentsJONATHAN GUNSON OF TRAFFICCAFE.TV CONDUCTS A 11 MINUTE TV INTERVIEW WITH PUBLICITY EXPERT COACH SANYIKA CALLOWAY BOYCE WHO REVEALS A PUBLICITY SHORTCUT - A FAST TRACK THAT CAN QUICKLY GET YOUR BUSINESS PUBLICIZED ON NETWORK TELEVISION.
Sanyika’s system shows to how to get major publicity - ‘free advertising’ worth literally $millions.
Bottom line is that Sanyika has appeared on FOX, ABC, CBS and NBC numerous times. She’s also on first name terms with many famous TV presenters and personalities. In 11 information packed minutes, she outlines how to avoid wasting time and money, and go straight to the promotional goldmine that awaits you - publicity that is literally worth millions of dollars if you had to PAY for the TV broadcast time.
She calls her market proven publicity program MEDIA STARR STRATEGIES.
Follow Sanyika on Twitter at http://Twitter.com/mediastarr
You can even find out how to get a sneak video of Sanyika interviewing a national TV show producer behind-the-scenes.
Enjoy the show!
TV Publicity Tips:
The Art of Getting Asked Back
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Financial Fitness Coach Sanyika Calloway Boyce on the set of The Today Show with guest expert Dr. Robi Ludwig and hosts Natalie Morales & Al Roker
Two times now I’ve appeared as a guest expert on The Today Show, however it’s not the second time I’ve been invited back.
What I mean is, as is often the case with television shows that are broadcast live, there are many changes with segment topics, some of them are made even up to the last minute.
My first appearance on The Today Show came after three cancellations of the segment twice due to breaking news, and the third because of a previously scheduled segment that could not be moved.
When I finally made my debut on the show almost three months had passes since I first pitched the segment idea the producer was not only apologetic for all the delays but also thanked me for being as easy going and flexible as I’d been. She commented that not every guest expert that she’s worked with has acted the same.
When I finally did the segment it was a success, and in less than 30 days I was invited back on the show, this time by another producer who after introducing herself simply said, “Lindsay told me how great your segment went and that you’re super easy to work with.”
Just as before, the segment I was schedule to do on The Today Show Weekend Edition was cancelled due to breaking news the day before. Again, I adopted the “no worries,” attitude and invited the producer to call me back when he was able to find another available date in the production schedule.
My professionalism and flexibility were rewarded. The producer offered to have the talking points that I’d created for the segment turned into and article plus he posted a link to my website on The Today Show website which gets 1,000,000,000 page views per day!
Four other things happened,
1. I got major traffic to my website thanks to the link from their site, which lead to a big boost in subscribers to one of my free reports.
2. The producer passed my name on to another producer at NBC with a “good word” about my on and off-camera performance.
3. I was contacted within a week by two producers for segments they were working on. One from MSNBC, the other from NBC. Although no booking have come from the initial contacts I know that it’s just a matter of time.
Financial Fitness Coach Sanyika Calloway Boyce with The Today Show Weekend Edition Co-Anchor and Host Lester Holt
4. Today, I appeared as a guest expert on The Today Show Weekend Edition
So, here’s the TV publicity tip about the art of getting asked back as an expert on a TV talk show or news program.
When your segment is cancelled (and inevitably it will be) don’t whine, complain or be difficult about it.
Do not bemoan about how much of an inconvenience it is, or how you have to change your entire schedule, or even how you’d already told “everybody” you were going to be on.
While all that might be a fact, what’s also true is good news spreads fast but bad news spreads faster. Meaning, if you are labeled as someone that’s hard to work with, other producers will hear about it.
How you perform off-camera (i.e. how easy you are to work with) is just as important as how you deliver on camera when it comes to getting asked back to a show.
Can’t wait to see YOU on TV!
Have a question about using TV publicity to promote your message, book, business or brand? Ask me now at http://www.AskSanyika.com
TV Publicity Tips:
Keeping Your Cool On-Camera
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Recently I was invited to do a television interview on “Happy Hour” that airs on the FOX Business Channel. It was my second TV appearance on the show, and the third time I’d had the pleasure of appearing on air with host Rebecca Diamond - so I was looking forward to the interview.
Things were pretty energetic behind the scenes as the anticipated breaking news of the hour centered around the economic stimulus plan. As is usual with live TV, the topics and angles changed by the minute. Originally I was booked to discuss what people should be doing with their 401k’s as the market takes their money for a ride.
Then the topic changed to how “main street” feels about essentially another bail out of Wall Street. Then before I could gather all the comments that were coming to me from the post I made on Twitter, the segment focus went back to 401ks - such is life in the world of live TV.
Although I’d provided my talking points for the 401k tips to the producer in advance and we’d gone over how the segment was going to flow, I was also prepared for the need to be flexible enough to switch mid-stream if things changed at the last minute or didn’t go according to plan.
While I didn’t get to deliver all the points I’d prepared to share, I was able to keep my cool on-camera and remember some fundamental tips for being a great TV guest while rising to the occasion of being on live TV.
Watch the segment and see if you agree.
You will inevitably have many moments in the spotlight and not all of them will go as planned, however here are a few tips for keeping your cool on-camera:
1. Know what you will and won’t say on a subject
As a Financial Fitness Coach my mission is to educate and empower, however I do not give blanket advice as it relates to stocks because (a) I am not certified to do so and (b) I don’t believe that it actually supports the viewer to act on generic advice without knowing their specific financial history.
No matter what your area of expertise you need to know your core beliefs and determine in advance exactly how much you are willing to comment on a particular aspect of a subject. Additionally you have to know how you will address the topic in a way that validates the viewers and provides the host an opportunity to avoid an awkward on-camera moment.
2. Communicate confidence without speaking
A relaxed brow, open hands, and direct eye contact are all ways to allow your body language to do the talking for you. These non-verbal signs will convey that you are assured, authoritative, and confident.
One way to keep your cool on-camera is to be mindful of your body language. Tension in any part of your face, too much movement of the hands, and failure to make eye contact tends to communicate anxiety, discomfort, or even a lack of confidence.
3. Be flexible but remain in control
What makes you a great TV guest that will get asked back for repeat television interviews is your ability to “own” the segment. To the best of your ability you are there to get your message out clearly, quickly and concisely in the amount of time you have allotted for the segment.
That means you’ll have to be present to what the host is saying so you can balance between being conversational (i.e. answering a follow-up question or expanding on a point) and providing content (i.e. sticking to your pre-written talking points.)
4. You are a professional - act like it
One final tip about keeping your cool on-camera is to go into the TV appearance with the understanding that you may not have the opportunity to introduce every point you planned to make. That’s OK as long as you don’t try to force your point, or squeeze in information that there is obviously no time for. It makes the the host uncomfortable and you look bad.
The media is always in motion and you really have to be open to riding the waves as they come. However, you can increase your odds of being invited back as a TV guest expert and using the power of TV publicity to build your credibility, and attract new clients when you keep your cool on-camera by following these few tips.
See YOU on TV!
BY the way…if you have a question about getting TV Publicity, ask me now at http://www.AskSanyika.com