Archive for Start Being A Great Guest
Did Singing Sensation Susan Boyle Use the Media STARR Strategy?
Posted by: | CommentsSusan Boyle has become a worldwide sensation. Is it because she’s a great singer? Sure, that helped…
… but, the real reason is that she defied expectations.
In my TV Publicity Secrets system I discuss the importance of going beyond what TV producers expect from the countless authors, speakers, coaches, entrepreneurs and media seekers that pitch them daily to presenting a pitch that stands out in the crowd.
What are the expectations of TV producers that you need to meet to get booked on TV repeatedly?
What could you do to stand out from the hundreds of pitches they get everyday?
The answer is, “Have a Compelling/Interesting Human Interest Angle,” human interest is one of the most powerful ways to connect with an audience.
This especially works in your favor if you are what I’ve labeled as an “Experiential Expert,” that simply means that you’ve “been there, done that,” and have the proof of your experience.
The old adage that “experience is the best teacher” rings true for everyone from weight loss experts to relationship coaches.
Susan is the classic example of the power of human interest, the ability to be able to connect with and relate to our fellow man is what makes the human experience unique and what connects viewers to the shows they watch, books they read, and information they seek.
Turning your “pain into passion” and your “mess into your message” is what gives you - the “Experiential Expert” the courage to teach what has been difficult for you to learn and makes you very endearing to others - especially TV producers.
Have no clue who Susan Boyle is?
She’s gotten a TON of major media exposure since her debut on Britian’s Got Talent a few weeks ago, watch the clip below now to see how her willingness to go for what she wanted got her just that - and so much more!
What’s the dream you dream about getting your message, book, business and brand on TV?
Are you willing to do what it takes to get the media exposure YOU deserve?
Susan Boyle was, and is reaping the reward to massive media exposure - and you can too!
The proven 5-part Media STARR strategy detailed in my TV Publicity Secrets system can turn your dreams for getting booked on TV into reality.
Can’t wait to see you on TV!
TV Publicity Tips:
The Art of Getting Asked Back
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Financial Fitness Coach Sanyika Calloway Boyce on the set of The Today Show with guest expert Dr. Robi Ludwig and hosts Natalie Morales & Al Roker
Two times now I’ve appeared as a guest expert on The Today Show, however it’s not the second time I’ve been invited back.
What I mean is, as is often the case with television shows that are broadcast live, there are many changes with segment topics, some of them are made even up to the last minute.
My first appearance on The Today Show came after three cancellations of the segment twice due to breaking news, and the third because of a previously scheduled segment that could not be moved.
When I finally made my debut on the show almost three months had passes since I first pitched the segment idea the producer was not only apologetic for all the delays but also thanked me for being as easy going and flexible as I’d been. She commented that not every guest expert that she’s worked with has acted the same.
When I finally did the segment it was a success, and in less than 30 days I was invited back on the show, this time by another producer who after introducing herself simply said, “Lindsay told me how great your segment went and that you’re super easy to work with.”
Just as before, the segment I was schedule to do on The Today Show Weekend Edition was cancelled due to breaking news the day before. Again, I adopted the “no worries,” attitude and invited the producer to call me back when he was able to find another available date in the production schedule.
My professionalism and flexibility were rewarded. The producer offered to have the talking points that I’d created for the segment turned into and article plus he posted a link to my website on The Today Show website which gets 1,000,000,000 page views per day!
Four other things happened,
1. I got major traffic to my website thanks to the link from their site, which lead to a big boost in subscribers to one of my free reports.
2. The producer passed my name on to another producer at NBC with a “good word” about my on and off-camera performance.
3. I was contacted within a week by two producers for segments they were working on. One from MSNBC, the other from NBC. Although no booking have come from the initial contacts I know that it’s just a matter of time.
Financial Fitness Coach Sanyika Calloway Boyce with The Today Show Weekend Edition Co-Anchor and Host Lester Holt
4. Today, I appeared as a guest expert on The Today Show Weekend Edition
So, here’s the TV publicity tip about the art of getting asked back as an expert on a TV talk show or news program.
When your segment is cancelled (and inevitably it will be) don’t whine, complain or be difficult about it.
Do not bemoan about how much of an inconvenience it is, or how you have to change your entire schedule, or even how you’d already told “everybody” you were going to be on.
While all that might be a fact, what’s also true is good news spreads fast but bad news spreads faster. Meaning, if you are labeled as someone that’s hard to work with, other producers will hear about it.
How you perform off-camera (i.e. how easy you are to work with) is just as important as how you deliver on camera when it comes to getting asked back to a show.
Can’t wait to see YOU on TV!
Have a question about using TV publicity to promote your message, book, business or brand? Ask me now at http://www.AskSanyika.com
No prior TV experience…no problem!
Posted by: | CommentsIf the idea of appearing on TV both excites and frightens you, it’s time to take the guess work and fear out of getting booked on TV.
Watch this sneak peek video of my one-on-one Media STARR strategies coaching session with entrepreneur and author Milana Leshinsky.
While she’s never been on TV before , I’m going to help her reach her TV publicity goals using the TV Publicity Secrets system to become media ready!
Do you have a question about getting TV Publicity? ask me now at http://www.AskSanyika.com
Five Steps To Successful Television Publicity
Posted by: | CommentsTV Publicity is one of the best forms of media exposure to attract more clients, increase your creditability and generate sales.
But there is a catch.
The key to getting on TV is to provide great information while coming across as an expert, not a salesperson. So how do you meet your objectives of getting free publicity and making more sales? Actually, the dilemma isn’t as hard as it seems when you apply these “Five Steps To Successful Television Publicity.”
Step #1: Become a Great Guest
It might seem strange, but the best way to get booked for a television appearance is to demonstrate to a producer that you’re willing to give before you get.
Being a great guest will allow you to get massive media exposure to your target audience. Don’t be so eager for a free commercial that you waste a valuable opportunity for free television publicity.
Step #2: Create Your Message
When you pitch a producer you need to know if the target audience the show attracts is a good match for your topic. Do the research to find out what type of topics the show covers on a regular basis.
Identify if they tackle serious content or do they strictly cover “light and easy” topics. Do they cover “real people” or is the show celebrity guest driven? The best way to determine if a show is the right fit for you is to watch several segments to determine if you would fit within the style of the show.
Step #3: Evaluate Your Marketing
To get your message heard and seen by producers you need the tools and systems that will allow you to stand out from other guest experts seeking to get booked. Make your marketing materials attractive to producers by highlighting your previous television experience and communicating your message clearly to grab their attention.
Step #4: Pitch Show Producers
The media term “hook” suggests that what you are saying literally captures the producers attention long enough to “rope” or “hook” them into wanting more information, tips or advice to help their viewers.
You must answer a fundamental question for the viewer, “Why should I care about what you have to say?” To answer that question effectively and with confidence be sure whatever you pitch to producers and prepare for potential viewers is relevant, entertaining and interesting. You should also be ready with a great pitch the moment the media calls you.
Step #5: Prepare for Your TV Appearance
There is more to television than meets the eye. In fact I’d say only twenty-five percent of what you see on the screen is what’s really going on. If you want to be successful in getting repeat TV publicity you need to provide viewers with information that is easy to understand and deliver your content in clear bulleted points, while remaining conversational.
When you deliver your message effectively and sell yourself through the information you provide, you’ll get want you want - major media exposure.
If you’re serious about getting television publicity apply these steps:
- Pitch great show ideas that they will want to produce
- Deliver your message quickly, clearly and concisely, and
- Sell yourself through the information you provide
TV producers will label you as a great guest and you’ll receive praise and appreciation. Their satisfaction will lead to more appearances, and media exposure worth millions of dollars.
TV Publicity - The Pros and the Cons
Posted by: | CommentsBefore you decide to include television publicity into your marketing strategy there are a few things you need to consider. I will highlight some of the pros and cons of TV publicity and show you how you can use it to get major exposure, gain creditability and increase your sales.
Television is one of the most powerful forms of marketing. In fact, according to a recent study by Ball State University on the media consumption habits of the average American, “Television remains the dominant medium in most U.S. households.”
In addition to the massive amount of exposure you can get through television publicity, TV viewers and potential clients get to see and hear you which gives them a greater sense of connection with your.
While there are many great things about TV publicity, it is important to recognize its limitations by acknowledging some of the benefits as well as drawbacks of being on television.
Pros of TV Publicity
- Provides the ability to reach a large target audience during a concentrated period of time. Regional news programs and talk shows capture between 500,000 to 1.5 million viewers while national shows get an average of 3.5 million viewers daily.
- Gives you, your business or product instant credibility because of the implied third party endorsement. Just having a picture of your book displayed on the TV screen can increase your sales. Plus, when your website is mentioned or linked to the shows official website viewers can get additional content and information about you.
- TV publicity is free. The cost for a 30 second TV commercial during a regional news program or talk show to promote your product or service could be as much $100,000. The cost is more than triple that amount for a national commercial. Television publicity allows you to showcase your expertise without the hefty price tag.
- There is very limited time to convey a lot of information. Talk show segments are approximately 4 to 6 minutes long. News programs cover stories in even shorter times, averaging just one to 3 minutes per story.
- It’s one of the most competitive forms of publicity so you have to be persistent and keep contacting producers with compelling pitches until you grab their attention and convince them to book you.
- Television publicity requires repetition to be fully effective. In marketing, “The Rule of 7″ says it may take up to 7 impressions before a potential customer will take notice of you and then take action. Being on TV one time may not be enough to get the desired results.
Now that you are aware of some of the pros and cons of TV publicity you can better determine if it fits within your overall marketing plan.