Did Singing Sensation Susan Boyle Use the Media STARR Strategy?
BySusan Boyle has become a worldwide sensation. Is it because she’s a great singer? Sure, that helped…
… but, the real reason is that she defied expectations.
In my TV Publicity Secrets system I discuss the importance of going beyond what TV producers expect from the countless authors, speakers, coaches, entrepreneurs and media seekers that pitch them daily to presenting a pitch that stands out in the crowd.
What are the expectations of TV producers that you need to meet to get booked on TV repeatedly?
What could you do to stand out from the hundreds of pitches they get everyday?
The answer is, “Have a Compelling/Interesting Human Interest Angle,” human interest is one of the most powerful ways to connect with an audience.
This especially works in your favor if you are what I’ve labeled as an “Experiential Expert,” that simply means that you’ve “been there, done that,” and have the proof of your experience.
The old adage that “experience is the best teacher” rings true for everyone from weight loss experts to relationship coaches.
Susan is the classic example of the power of human interest, the ability to be able to connect with and relate to our fellow man is what makes the human experience unique and what connects viewers to the shows they watch, books they read, and information they seek.
Turning your “pain into passion” and your “mess into your message” is what gives you - the “Experiential Expert” the courage to teach what has been difficult for you to learn and makes you very endearing to others - especially TV producers.
Have no clue who Susan Boyle is?
She’s gotten a TON of major media exposure since her debut on Britian’s Got Talent a few weeks ago, watch the clip below now to see how her willingness to go for what she wanted got her just that - and so much more!
What’s the dream you dream about getting your message, book, business and brand on TV?
Are you willing to do what it takes to get the media exposure YOU deserve?
Susan Boyle was, and is reaping the reward to massive media exposure - and you can too!
The proven 5-part Media STARR strategy detailed in my TV Publicity Secrets system can turn your dreams for getting booked on TV into reality.
Can’t wait to see you on TV!
1 Comments
May 2nd, 2009 at 8:27 am
I appreciated you running of the Larry King interview and yr good comments on doing what it takes. I find in building platform for folks the biggest problem is the tendency to hang back, want to stay comfy, and the belief many have that what they are here to share may not be interesting to others. Susan Boyle had NONE of that — total conviction in her thing!