The Show Must Go On and I’d Like to Thank the Academy…

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Why You’ve Gotta Be Media Ready Already

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I’ve been TV a time or two, so I know the mantra
“the show must go on.”

Quite simply it means that unless you’re passed out,
are unable to speak, or have keeled over than the
segment that you are scheduled to be on will go on
as planned.

Don’t like the way your hair looks?…too bad, Can’t
get the mustard stain off your tie?… cover it with the
mic… Afraid you’ll forget your talking points?… then
you’ll just have to wing it cuz we’re on in 5, 4, 3, 2, 1…

“…And welcome back to the show…”

…the cheerful host chirps.

That’s the reality of live TV which is why it’s so important
to know what you need to do immediately AFTER you
get the producer to bite on your pitch and BEFORE
you’re looking into the camera at millions of potential
readers, clients and prospects for what you have to offer
MORE ON THAT IN A MOMENT…

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A Not So “Good Problem” to Have

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Yesterday I hosted my “How To Make TV Producers Love You”
teleseminar where I grilled (Um. I mean…interviewed) former
TV producer turned media trainer Jess Todtfeld.

From the moment I started promoting the call it was
received with LOTS of interest. The registrations started
rolling in quickly, and there were people from as far away
as New Zealand who’d opted in to participate.

* Notifications sent via autoresponder - CHECK

* Call in details provided - CHECK

* Links to website working - CHECK

* Talking points for the call printed - CHECK

Everything was going according to plan, but alas…

I’d spent so much time promoting the call that I failed to do
one NOT so TINY thing… fully test that the conference line
worked!

So the paid conference line that I was using for my very
full …

“We-Can’t-Wait-To-Make-TV-Producers-Fall-In-Love-With-Us”

teleseminar posted a message that my subscription had
expired and was turning callers away!

OMG…How AWFUL?!…

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And We’re Live…Cue to MediaSTARR… Hello? Anyone!

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Just moments before the call was scheduled to start
I’m on the line with customer service trying to figure out
what went wrong, who to blame, and how we could fix
the problem like… 5 MINUTES AGO!

Well it turns out that I was to blame (ACK!) appearently
they’d sent me an email to update my card on file, but I
musta missed that one. Ooppsee!

My VERY BIG bad…

By now I’ve got Jess calling my cell phone to make sure
I’m not in the bathroom (you’ve gotta listen to the call
replay to get it! ☺)

Plus my buddy’s Andy, Kevin, and about a gazillion people
start sending me DMs on Twitter and posts on my FB page
and filling in box with, “Do I have the right access code?”
emails…

Meanwhile my VA is somewhere between a cold sweat
and a heart attack trying to come up with a band-aid to
put on the problem that needs open heart surgery.

Are you starting to get the not so pretty picture I was
forced to look at?

It’s now 4 minutes AFTER the scheduled start time and
the situation seems to be going from bad to worse by the
second …

SO WHAT THE HECK DO I DO NOW??!!

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The Show Must Go On and I’d Like to Thank the Academy…

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Thankfully my Virtual Assistant had a moment of clarity and
reminded me that I had access to a free conference service
that I could use.

I pulled up the new call details and made a few quick posts
on Twitter and FB with the new call info.

And I asked everyone who’d put out an AWOL ALERT to please
RT to help me get the word out quick - as I grabbed my landline
and jumped on the call.

In what I hope was a “non-phased” tone I welcomed the
few callers who were already starting to dial in and let them know
that we’d start in just a few moments but not before I made one
final request for them to RT the new info

♦♣•♠◘•♦♣•♠◘•♦♣•♠◘•♦♣•♠◘•♦♣•♠◘•♦♣•♠◘•♦♣•♠◘•♦♣•♠◘•

This is where I take a moment to publicly acknowledge
the COUNTLESS PEOPLE who Showed me much ♥ and
patience - You ALL totally ROCK!

♦♣•♠◘•♦♣•♠◘•♦♣•♠◘•♦♣•♠◘•♦♣•♠◘•♦♣•♠◘•♦♣•♠◘•♦♣•♠◘•

And with that… the call kicked into high gear as Jess turned on
the publicity power full blast.

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Betcha Can’t Eat Just One!

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Jess gave everyone who called in LOTS of little “nuggets”
that they could eat up and apply immediately to get TV
producers and members of the media to love them.

From the “2 sentence phone script” to the “3 groups you’ve
always got to serve” Jess held nothing back as he shared
stories from his days as a national TV producer to drive
home key points like …

* If you don’t know the show you’re pitching your just being a pest

* Your job as a guest expert is to make the producers job easier

* The importance of making sure your pitches make sense

* How to get real results from your media appearances - every time

* How to tie your pitch to a timely or hot topic news story

AND

* He gave the obvious but worth mentioning reminder that
“producers are people too” so approach them with intentions of
developing a relationship not just dumping as much info as you
can on them…

I have to tell you that although I’ve been on TV close to 100
times now - even I was taking pages of notes!

In fact, I stopped counting how many tasty morsels of info
were coming our way and just tried to keep up so that I could
recap all that he’d shared.

But it’s a good thing you don’t have to rely on my memory or
the notes that I scribbled because a REPLAY IS AVAILABLE

So if you want to hear this rapid-fire-fast-pace-apply-it-right-now
teleseimar than just go to:

==> http://www.TVPublicityWorkshop.com

and enter your first name + email address for INSTANT
access to this replay AUDIO plus a VIDEO.

Both will give you a TON of tips for becoming a guest expert
that producers will want to book, ask back, and help promote
your message, book, business, and brand on TV.

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Dark Knight … Silver Lining

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To quote the “Joker” from the movie “Batman- Dark Knight”

“What doesn’t kill ya makes you STRANGER!…”

So the strange thing was - what seemed like a nightmare
that I wanted to escape - turned out better than OK!

I gained 91 new followers (and counting) on Twitter because
of all the RT chatter about the call…

23 more people jumped on the teleseminar that may have
never otherwise know about it…

Plus, I’ll get to hang out with some great people that’ll be
joining me and Jess in New York March 25-27th for the
3-day VIP Media STARR Treatment and TV Publicity
Workshop.

And, there’s still time for YOU to join us in the media capital
of the world and experience New York City Media STARR
style!

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Wanna Come Experience New York City Media STARR Style?

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Here’s just a sampling of what’s in store for you …

** Get priority seating as a member of the
studio audience and participate in a live
television talk show happening in real time.

** Build an easy-to-execute media strategy
to attract more clients, sell more books,
and increase your creditability.

** Eliminate your fears of being on-camera,
and reduce the tension of delivering your
talking points so that you respond to every
media exposure opportunity like a pro.

** Private, small group dinner with a current
national TV show producer

** Discover how to turn millions of dollars in
free publicity into pure profit for your business!

PLUS, as a participant in the 3-day TV Publicity
Workshop you will also receive:

** Television Publicity Secrets Marketing System

** 30-day unlimited email consultation after the
workshop

* * Audio recordings of your live interactive Media
STARR group coaching session

** One year unrestricted access to the “Online Media
Training School”

AND SO MUCH MORE…

Get the full TV Publicity Workshop details and
registration information when you enter your first
name + email address here:

==> http://www.TVPublicityWorkshop.com

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Stories From the Stage

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Jess and I had the chance to reconnect after the call and
in his usual wit and wisdom he mentioned that this would be
something that I can laugh about later - even if it doesn’t
seem all that funny now (spoken like a former comedian!)

It reminded me of a phrase a mentor of mine once helped
me coin, he said, “Sanyika chalk it up as just another story
from the stage…”

What he was referring to of course is my opportunity to
tell the story the next time I got in front of an audience
who would undoubtedly be able to relate to what I’d been
through.

Transparency is a crazy kind of connector when you’re
willing to just tell your truth out loud - plus the truth is
usually 10Xs stranger than fiction!

Besides life has a way of ruffling the feathers of even the
most unflappable of us.

So the next time life takes you on an unwelcome detour,
go with it…it’s just another story from the stage because
the show must go on!

I hope that you’ll choose to join me in New York next week!

I guarantee you’ll get tremendous value for your investment
and the tools to grow your biz with millions of dollars in free
TV publicity:

==> http://www.TVPublicityWorkshop.com

Can’t wait to see YOU on TV.

Sanyika
(@MediaSTARR on Twitter)

BTW…if anything about this post added a little value or
humor to your day, I’d love you to:

A) Leave me a comment
B) Share it with someone else

Have a question about using TV publicity to promote your message, book, business or brand? Ask me now at http://www.AskSanyika.com