TV Publicity Tip: How to Repeat the TV Publicity Process to Get More

Thursday, April 23rd marked my 30th appearance on The Morning Show with Mike & Juliet, on FOX.

30th appearance on The Morning Show with Mike & Juliet, FOX

WOW, how time flies!

It honestly feels like just a little while ago when I walked through the studio doors for the first time. The M&J Show was only the third national television show I’d appeared on and I was excited to be given the opportunity after one of the shows Associate Producers found me by Googling “financial expert.”

When I decided to add TV Publicity to my marketing plan just about 18 months ago, I set a goal not just to make one television appearance, but to repeatedly get booked TV. Now I’ve appeared on close to 100 television talk shows and news programs!

Television publicity, like all types of marketing, requires repetition to be fully effective. In fact, “The Rule of 7″ says it may take up to 7 impressions before a potential customer will take notice of you and then take action. (No you know why McDonald’s runs the same commercial so many times!)

Of course there are exceptions to that rule, and the power of TV publicity has a strong. Many of my clients that I help promote their message, book, business, and brand on TV have seen boosts in book sales, no resistance to higher client fees, and other fantastic results after just one TV appearance.

Matthew Sapula has used my TV Publicity Secrtes strategies to land more than 15 television appearances! Just recently he appeared on Chicago's NBC5 where he was interviewed by Kim Vatis

However, knowing that we live in a “noisy world,” I make it a point to “continue the conversation” in as many formats as possible so that I will have the best chance of being heard.

The same should be true for you and your publicity efforts. What is your strategic plan for repeatedly getting in front of the people who need to hear what you have to say?

Being on TV one time may not be enough to get you the long-term business benefits you’re going after, for that matter neither would sending out just one email, or making just one blog post. Repetition is the key to maximum exposure and success.

The bottom line is, whatever type of marketing you commit to, commit to it so that you can see how one success builds on another. Then when the momentum picks up…hang on for the ride and the results!

So how can you “Repeat the TV Publicity Process to Get More”?

Keep in Contact with Producers to Stay On Their Radar

Whether you’re instantly asked back on a show, or are simply remaining committed to building a relationship with producers, choose a date to reconnect at least once every 21 to 25 days.

Stay on a producers radar by reconnecting with them regularly

Be sure to know what’s happening in the media relating to your industry/topic, and monitor what they’re covering on their show, so that you can send a quick e-mail about a segment idea that you may have. Regularly surf the Internet for interesting topic ideas and share those as well.

I followed this mode of relationship building and turned one national television appearance into 30 - and that’s just on one show!

Want even more proven TV publicity strategies? Get them now at http://www.TVPublicitySecrets.com and put the power of publicity to work for your message, book, business, and brand.

Can’t wait to see you on TV!