TV Publicity Tips:
The Art of Getting Asked Back

Financial Fitness Coach Sanyika Calloway Boyce on the set of The Today Show with guest expert Dr. Robi Ludwig and hosts Natalie Morales & Al Roker

Two times now I’ve appeared as a guest expert on The Today Show, however it’s not the second time I’ve been invited back.

What I mean is, as is often the case with television shows that are broadcast live, there are many changes with segment topics, some of them are made even up to the last minute.

My first appearance on The Today Show came after three cancellations of the segment twice due to breaking news, and the third because of a previously scheduled segment that could not be moved.

When I finally made my debut on the show almost three months had passes since I first pitched the segment idea the producer was not only apologetic for all the delays but also thanked me for being as easy going and flexible as I’d been. She commented that not every guest expert that she’s worked with has acted the same.

When I finally did the segment it was a success, and in less than 30 days I was invited back on the show, this time by another producer who after introducing herself simply said, “Lindsay told me how great your segment went and that you’re super easy to work with.”

Just as before, the segment I was schedule to do on The Today Show Weekend Edition was cancelled due to breaking news the day before. Again, I adopted the “no worries,” attitude and invited the producer to call me back when he was able to find another available date in the production schedule.

My professionalism and flexibility were rewarded. The producer offered to have the talking points that I’d created for the segment turned into and article plus he posted a link to my website on The Today Show website which gets 1,000,000,000 page views per day!

Four other things happened,

1. I got major traffic to my website thanks to the link from their site, which lead to a big boost in subscribers to one of my free reports.

2. The producer passed my name on to another producer at NBC with a “good word” about my on and off-camera performance.

3. I was contacted within a week by two producers for segments they were working on. One from MSNBC, the other from NBC. Although no booking have come from the initial contacts I know that it’s just a matter of time.

Financial Fitness Coach Sanyika Calloway Boyce with The Today Show Weekend Edition Co-Anchor and Host Lester Holt

4. Today, I appeared as a guest expert on The Today Show Weekend Edition

So, here’s the TV publicity tip about the art of getting asked back as an expert on a TV talk show or news program.

When your segment is cancelled (and inevitably it will be) don’t whine, complain or be difficult about it.

Do not bemoan about how much of an inconvenience it is, or how you have to change your entire schedule, or even how you’d already told “everybody” you were going to be on.

While all that might be a fact, what’s also true is good news spreads fast but bad news spreads faster. Meaning, if you are labeled as someone that’s hard to work with, other producers will hear about it.

How you perform off-camera (i.e. how easy you are to work with) is just as important as how you deliver on camera when it comes to getting asked back to a show.

Can’t wait to see YOU on TV!

Have a question about using TV publicity to promote your message, book, business or brand? Ask me now at http://www.AskSanyika.com