[Video] How Susan Boyle Defied TV Producers Expectations and You Can Too

Susan Boyle has become a worldwide sensation. Is it because she’s a great singer? Sure, that helped…

… but, the real reason is that she defied expectations.

I cannot stress enough the importance of going beyond what TV producers expect when presenting a pitch that stands out in the crowd.

As unique as your story, business, and book is to you understand that with the countless authors, speakers, coaches, entrepreneurs and media seekers that pitch producers daily – so you’ve got to be more than just unique.

What are the expectations of TV producers that you need to meet to get booked on TV repeatedly?

What could you do to stand out from the hundreds of pitches they get everyday?

There is one answer to both questions which is, “Have a Compelling/Interesting Human Interest Angle,” because human interest is one of the most powerful ways to connect with any audience.

This especially works in your favor if you are what I’ve labeled as an “Experiential Expert,” that simply means that you’ve “been there, done that,” and have the proof of your experience.

The old adage that “experience is the best teacher” rings true for everyone from weight loss experts to relationship coaches.

Susan is the classic example of the power of human interest, the ability to be able to connect with and relate to our fellow man is what makes the human experience unique and what connects viewers to the shows they watch, books they read, and information they seek.

Turning your “pain into passion” and your “mess into your message” is what gives you – the “Experiential Expert” the courage to teach what has been difficult for you to learn and makes you very endearing to others – especially TV producers.

If you have no clue who Susan Boyle is, she’s the humble woman with the voice of an angel who remained largely undiscovered until her debut on Britain’s Got Talent in 2009.

Watch the clip below now to see how her willingness to go for what she wanted. Her courage and tenacity got her a chance in the spotlight to show just want she could do.

And her talent as well as her compelling story defied TV producers expectation and almost overnight she was being booked on the top TV talk shows and news programs internationally and in the U.S.

What’s the dream you dream about getting your message, book, business and brand on TV?

It doesn’t have to be a dream if you’re willing to do what it takes to get the media exposure you deserve.

A great to start is by following my proven 5-part Media STARR strategy so that can know what to say to producers and how to say it in a why they’ll respond to you.

Here are 4 tips you can use right now to make your pitch compelling/interesting:

Determine whether your topic will appeal to viewers from a logical or emotion angle. In general, I find a combination of both is most effective in crafting a pitch that producers will respond to.

Present your segment idea to producers in a clear, quick, concise and relevant way. Integrity matters so be sure to only promise on what you can deliver.

Identify the reach of your topic. The more people who have the potential of being affected by knowing the information, the more compelling your pitch becomes to producers.

Producers are driven by impact. They like to know that the segment they are airing is making a difference in the lives of their target audience. If you help show them how they can bring value to their viewers, they’re more likely to agree to your pitch.

These are the things that singing sensation Susan Boyle just stumbled upon, but you can be deliberate about using them to you advantage so that you can defy TV producers expectations.